Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit https://www.cherryandsage.com (the "Site").

Information Collected

We collect several different kinds of information for various purposes to improve your experience on our Site.

Personal Information

While you browse our Site, we may collect basic information that does not directly identify you. This information may include:

Internet browser you use
Type of device you use
Operating system
Approximate location information (e.g., city, state)
Your visit history on the Site

We may use this information to personalize your experience and improve the overall functionality of our Site.

Google Analytics 4

We use Google Analytics 4 to track user behavior on our Site. Google Analytics 4 collects information such as:

Your IP address (collected and anonymized by Google Analytics 4)
Pages you visit
Time spent on those pages
Actions you take on the Site (e.g., clicks, form submissions)

The information collected through Google Analytics 4 is used to understand how users interact with our Site and to improve our content and services. You can learn more about Google Analytics privacy practices here.

Google Conversion Tag

At Cherry & Sage, we strive to provide the best possible experience for our website visitors. To ensure we're delivering relevant content and offers, we utilize Google Ads conversion tracking. This means a small snippet of code is placed on our website to track specific actions, such as engaging in a purchase or signing up for e-mails.
What information is collected?
The Google Conversion Tag collects anonymous data about your activity on our website. This may include pages you visit, products you view, and actions you take.
How is this information used?
The collected data helps us understand how visitors interact with our website. This allows us to:
Measure the effectiveness of our marketing campaigns
Optimize our website for a better user experience
Deliver personalized ads (Remarketing)

Remarketing Explained
Based on your browsing activity on Cherry & Sage, we may show you relevant ads on other websites you visit. This is called remarketing and allows us to remind you about our products and services you might be interested in.
Control Your Tracking Preferences
You have complete control over how Google uses your data for advertising purposes. You can visit the Google Ads Settings page to learn more and opt-out of personalized advertising.

Use of Personal Information

We use the information we collect to:

Personalize your experience on the Site
Improve the overall functionality of the Site
Track user behavior on the Site
Analyze trends and user demographics

Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, as set forth in this Privacy Policy. Unless a longer retention period is required or permitted by law, we will delete your personal information upon request.

Your Rights

You have the right to access the personal information we hold about you. You can also request that we update or delete your personal information.

Changes to this Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this Site.

If you have any questions about this Privacy Policy, please contact us by email at [contact [at] cherryandsage [dot] com].

Updated August 2024.

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